Monday, May 11, 2009

UPDATED: Best Google Ad Ever!!!

UPDATE: My best guess is someone was just banging on the keyboard to make a test ad and KLM are just so close to each other on the keyboard that that's what the URL ended up being.

The sad part is it's probably one of the few ads I've clicked on in my Gmail, so this tactic may be surprisingly effective. :)

We've got a KLM person in the comments who may be able to verify. Kudos to them for following up.



Keep up the good work www.KLM.com!

5 comments:

  1. Everyone knows klm deliberately misspells their words to catch your eye. Very effective!

    ReplyDelete
  2. Hi Michael,

    I happen to manage the Adwords campaigns for KLM. I checked to see whether this is one of our ads. It isn't.

    Could you let me know on which website you found this ad?

    ReplyDelete
  3. This ran in my Gmail. I should really update this post, because I do believe someone was just banging on the keyboard to make a test ad and KLM are just so close to each other on the keyboard that that's what the URL ended up being.

    The sad part is it's probably one of the few ads I've clicked on in my Gmail, so this tactic may be surprisingly effective. :)

    ReplyDelete
  4. It certainly attracts a lot of atention. And will probably have a high quality score. I do however think KLM would not approve.

    ReplyDelete
  5. I meant a high CTR. Probably not the best quality score, although CTR will have a positive impact on the quality score.

    ReplyDelete